Our Brands and Services
Sourcing City provide a suite of specialist services within the Promotional Merchandise Marketplace. Each service is specifically designed to grow & enhance the business of our trade distributor & supplier customer companies.
our Brands
![]() ![]() Trade Sourcing Services |
![]() Data Sharing |
![]() Business Software |
|
![]() ![]() ![]() Web Sites |
![]() Supplier Lead Generation |
||
![]() ![]() Information Services |
![]() Purple Club |
![]() Trade Events |
Trade Sourcing Services

Sourcing City was launched in September 2004 & was Europe’s first online ‘Promotional Merchandise Sourcing Service’. Today the company is the clear UK market leader in online trade sourcing. Over recent years Sourcing City has created numerous innovative services, all of which were specifically designed to assist trade distributors & suppliers to grow their business.
Distributor customers who use Sourcing City on a daily basis collectively represent around 55% of the entire UK promotional merchandise market spend of c.£1.25 billion. Over 85% of distributor companies with a turnover in excess of £3m subscribe and use the service.
Every major UK supplier features their full ranges in Sourcing City, together with suppliers from Europe. The Sourcing City product database contains in the region of 100,000 individual promotional products from over 2500 suppliers, with the site generating in excess of 125,000 ‘Click Through Enquires’ per month for our supplier partners.

Sourcing City Platinum was launched in February 2025, at the same time as Dynamic Highway.
Dynamic Highway is a Data Sharing Service which now feeds products to Sourcing City Platinum with live prices, individual prices, Catalogue Group prices (if applicable to the user), and real-time stock. The data feeds direct from suppliers to Dynamic Highway, and then directly to distributor users who upgrade to Sourcing City Platinum.
Data Sharing

Dynamic Highway was launched in February 2025. Dynamic Highway was the UK’s promotional merchandise industry’s first comprehensive data sharing platform.
The system takes live feeds of products with real-time pricing & stock information from industry suppliers directly to distributors.
The supplier data is shared to multiple platforms saving the time and cost of data collection for distributors, and data sharing for suppliers. Whilst product data is available from each supplier, Dynamic Highway is a central source for all supplier data. Creating efficient and commercially beneficial connections.
Dynamic Highway provides data to Sourcing City Platinum, 100+ Sourcing City Skin Sites, and feeds individual bespoke web sites.
Web Sites

Sourcing City Skin Sites provide trade distributor companies with a bespoke branded skin site using their own logo, colour palette and font.
The sites provide the distributor’s customers with the ability to find their own creative product ideas, or to view products to generate sales enquiries.
A skin site can either replace an existing site, or link to a current web site. Sourcing City Skin Sites provide natural web optimisation & are powered by the Sourcing City Product Database which contains in excess of 100,000 products.
Sourcing City Economy Skin Sites provide a cost effective option with fewer features than the main Sourcing City Skin Sites.
Sourcing City Platinum Skin Sites provide the most comprehensive option. Fed by Dynamic Highway, the Platinum Skin Sites contain live prices, individual prices, Catalogue Group prices (if applicable to the user), and real-time stock. Opening a world of possibilities for both distributors and suppliers.
All Skin Sites connect with Promotional Office Software.

Sourcing City Eco Skin Sites are a version of the current skin sites which exclusively contain environmentally friendly products.

Sourcing City Web Shops provide an opportunity for the distributor to give their clients their Own Web Shops.
The web shop contains a defined range of the client own branded merchandise.
Web Shops can connect to Promotional Office Software.

Top Client Web Sites are a version of a Sourcing City Skin Site which can be branded with a Top Clients corporate image. The site enables them to search for their own product ideas.
Business Software

Promotional Office is the UK’s market leading Cloud-Based Business Management Software from Sourcing City.
The system contains a CRM, Traffic Light Progress Chasing, Quotations, Order Management, Stock Management, Invoicing, Comprehensive and Flexible Sales Management, Business Performance & Profit Reporting, SAGE/ Quick Books accounting link...... and much more.
Trade Events

Merchandise World
Exhibition – Discovery - Networking
Merchandise World is UK’s largest and most prestigious promotional merchandise trade exhibition.
The event is invitation only, and held twice a year in January and September, and is a must-attend event for suppliers exhibiting, and distributors visiting.
The exhibition is for all of the sales & administration teams, management, directors, & owners, from invited professional distributor companies. Visitors predominantly come from the UK & Ireland, however visitors also come from Europe and as far as the USA.
Merchandise World is jointly owned by Sourcing City and the industry’s trade association, the British Promotional Merchandise Association. (BPMA)
Information Services

Sourcing City News is the industry's market leading online news service. Our news bulletins keep the trade fully up to date with industry news stories, personnel changes, current special offers & trade promotions.

UK & Ireland Promotional Merchandise Market Report
This annual market report has been published each year from 2007 exclusively for Purple Club Members.
The market report is seen as the definitive analysis of the UK & Ireland promotional merchandise industry.
It provides a detailed analysis of the industry, including market value, profile, and trends. Together with distributor & supplier analysis and activity.
It also contains a review of the UK economy with statistics, a global overview, industry threats and comment, thoughts on coming year, and more.
In turn, this provides a global picture of the industry today and becomes a useful tool to assist Purple Club member companies in planning for the future.
Supplier Lead Generation

Dynamic Mailing | E-shot Service for Suppliers. Dynamic Mailing is the UK’s market leader in trade e-shot services.
Dynamic Mailing offers access to the UK’s highest quality, & fully qualified, ‘Trade Promotional Merchandise Buyer’ database.
The Dynamic Mailing E-Shot service enables suppliers to inform key industry trade buyers about their latest products & offers. Our database contains over 3500+ quality & qualified trade promotional merchandise buyer e-mail contacts, in over 2000 distributor companies.
Purple Club

The Purple Club The Purple Club is open to any professional distributor company, or recognised industry supplier, whether they use the other services of Sourcing City or not.
The Purple Club offers various benefits on the numerous services from Sourcing City. Also, all Purple Club Members exclusively profit from the additional benefits offered by ASI and PSI within the PromoAlliance.
The Company

Sourcing City
Sourcing City was founded in November 2002, and today are the market leader in the provision of specialist services to the promotional merchandise industry.
Services include Trade Sourcing, Skin Sites, Data Sharing, Business Management Software, Trade Exhibition & Events, Industry News, Market Report & Statistics, and Purple Club.
The UK promotional merchandise industry’s collective market spend is in excess of £1.2 Billion, and 60% of the entire market spend is by Sourcing City customers.
All services offered by Sourcing City are created to support and enhance the business performance of promotional merchandise distributors and suppliers.
Sourcing City has become renowned for innovation and have launched many ‘firsts’ to the industry.
The Journey
Sourcing City was launched in 2003 as the industry’s first online trade sourcing service, and today the service remains the clear market leader. Their subscribing customers represent around 60% of the entire UK & Ireland market spend.
In 2005, Skin Sites were launched and powered by the Sourcing City database. Sourcing City Skin Sites provide companies across the industry with an ‘off the shelf’ personalised website including their own corporate branding.
In 2007, the company launched the annual UK & Ireland Promotional Merchandise Market Report. This market report provides a detailed analysis of the current UK & Ireland Promotional Merchandise Industry, including market value, profile, and trends. Together with distributor & supplier analysis and activity. It also contains a review of the UK economy with statistics, a global overview, industry threats and comment, thoughts on coming year, and more.
The report continues to be published each year, is used for strategic planning by companies across the industry.
In 2011, the company launched Sourcing City Marketplace, the first appointment-based networking event for distributor business leaders to meet with trade suppliers in focussed and strategic conversation.
In 2012, Sourcing City were founding members of PromoAlliance along with ASI (USA) and PSI (Europe). All are market leaders to the industry in their respective countries.
In 2013, Sourcing City Live, a trade exhibition and networking event was launched.
In 2014, Promotional Office business management software was launched. Today it is the most widely used specialist business management software in the industry.
In 2017, Merchandise World was launched and became the UK’s largest and most prestigious UK Promotional Merchandise Trade Exhibition. Two exhibitions are held each year for professional trade distributors.
These are a must-attend events for professional distributors visiting predominantly from the UK & Ireland. Visitors also come from Europe and as far as the USA. Exhibitors consist of manufacturers and wholesalers from the UK and European Union who present new product ranges, environmental products, and their best-selling lines.
Merchandise World is jointly owned by Sourcing City and the UK industry’s trade association, the British Promotional Merchandise Association. (BPMA)
In 2023, Eco Skin Sites were launched and powered by the Sourcing City database. Sourcing City Eco Skin Sites exclusively contain environmentally friendly promotional products. These sites provide companies across the industry with an ‘off the shelf’ personalised website containing eco products and features their own corporate branding. An upgraded version followed in the next year.
In 2025, Sourcing City launched Dynamic Highway, the industry’s first Data Sharing platform. Dynamic Highway is a unique central source of product prices, stock and product information from UK & EU manufacturers and wholesalers. The data then powers in real-time Sourcing City Platinum, over 100 Sourcing City Skin Sites, and bespoke distributor websites across the industry.
Also in 2025, Sourcing City Platinum was launched proving an upgraded version of Sourcing City powered by Dynamic Highway and providing real-time prices, stock, and more to customers.
Also in 2025, Sustainable Merchandise World was launched predominantly as a trade exhibition for professional distributors with a focus on sustainable promotional products. Uniquely, trade distributors can also invite hand-picked clients to experience the professionalism of the industry.
Invited distributor clients also get to see the latest and best-selling promotional merchandise with a focus on, but not exclusively, sustainable promotional products.
The event also features specialist speakers on sustainable issues and opportunities.
This show is held in September strictly for professional trade distributors and invited distributor clients. Uninvited end-users cannot gain entry.
The January show remains exclusive to professional distributors, and no clients or end-users are invited or admitted.
The Company Today
Today Sourcing City are the market leader in the provision of specialist services to the promotional merchandise industry.
Services include online trade sourcing, trade websites, trade exhibitions, specialised business management software, industry data sharing, industry news service, industry statistics & analysis.
Sourcing City Platinum, Dynamic Highway, Sourcing City Skin Sites & Promotional Office all integrate, providing a seamless service for customers.
All services offered by Sourcing City are created to support and enhance the business performance of promotional merchandise distributors and suppliers.
This market leading collection of Sourcing City brands and services are owned by parent company, Dynamic Image Ltd who trade as Sourcing City.
Based at The Hub in Farnborough, Sourcing City prides itself on setting standards for customer service, integrity & innovation.
For more information on the services offered by Sourcing City please call: 01252 224191.
About The Founder
The founder & executive chairman of Dynamic Image Limited, who trade as Sourcing City, is David Long. He had his early management career in the blue-chip corporate arena where he also obtained a Diploma in Management Studies and Diploma in Marketing.
He joined Dowlis Group as managing director in 1990 and led the team to grow the company from £2.4m to £12.5m turnover over 12 years, firmly establishing the company as the largest independent promotional merchandise distributor in the UK.
He was also chairman of Promota, the industry’s trade association for several years, during which time he led a growth in membership to its peak of 1000 trade company members. The organisations name was also changed from BAGDA to Promota, and The Promota Show was established as the industry’s leading trade event. In 2007 a new competing trade show was launched by a major exhibition company, this was successfully defeated thanks to a coordinated unification of the Promota members.
In 2007, Promota presented David with the ‘Roger Saunders Award’ for outstanding services to the industry. In 2011 David was presented the Hampshire Life Recognition Award for his community services outside of the industry.
In 2003, utilising years of distributor experience, and recognising the opportunities that the (what was new at the time!) internet could bring, he took a change of direction and founded Sourcing City as a game-changing trade service. Along with a long serving and loyal team, the company have gone on to launch many services which were industry innovations, and the company has established itself as the industry’s first, and market leading ‘Trade Hub’.
Today, Sourcing City provide a range of innovative specialist services to both distributors and suppliers within the promotional merchandise industry.
PromoAlliance

PromoAlliance is an international alliance for the promotional products industry founded in 2012 by ASI, Sourcing City and PSI. The core purposes of PromoAlliance are to work together on a global level to; Introduce best practices, Develop market concepts, Connect with industry peers and to Foster education.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America.
The Promotional Product Service Institute (PSI) is Europe's largest business network for the promotional products industry. More than 6.000 companies are current members of PSI which was established in 1960. PSI hosts the biggest international show for promotional items in Düsseldorf, Germany, which is also the home of their HQ.
Sourcing City is the market leader in the provision of specialist online digital & mobile trade services and networking trade events to the promotional merchandise industry. Founded in November 2002, Sourcing City has continually created and launched unique online and mobile services and trade events which had never been seen before in the UK promotional merchandise industry. The company now has a portfolio of market-leading and established brands to support distributors and to promote supplier products.